The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Hally Hair is an ammonia-, parabens-, and sulfates-free cloud foaming hair color line, offering consumers a clean hair-dyeing experience. As people continue to seek hair color and care products that offer cleaner ingredients, brands can step up to offer safe and natural options for hair rituals.

Brands have played an important role in maintaining a sense of normality throughout 2020. But with many events paused and daily routines upheaved, connecting with audiences has been challenging out of the home. How can brands adapt partnerships and messaging to shifting habits and values?

Andie Swim has launched a new campaign starring a diverse and inclusive cast of everyday women from its own customer base. As people demand more varied representation, they will turn to brands that fulfil their expectations of realistic advertising.

OOO-ing Studio is breaking beauty standards in Taiwan by popularising face-framing jellyfish cuts and acid-neon colours. As people look for ways to defy social standards, brands are pushing individuality and self-expression by centering discourse around different definitions of beauty and style.