The 2022 Generational Snapshot of Gen Alpha explores the impact financial anxiety is having on children's development, how digital-first socialising is generating new challenges around child protection, and what the pandemic has done to shape children's attitudes and behaviours.

While the likes of Amazon, Netflix, and Disney battle for streaming supremacy among adult and teenage viewers, Moonbug has found success by focusing on a younger audience. Boasting billions of views across platforms, it’s positioning itself as the ultimate place for kids’ educational content.

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?

India Gate Foods has launched a campaign it hopes will drive consumers to switch from unbranded basmati rice to its branded option. Adopting an emotional approach, the campaign aims to discourage consumers from compromising on quality when purchasing items and to lean into a sense of indulgence.