As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Americans are increasingly prioritizing their pets’ health and wellbeing. Canvas8 spoke to seven people across the US to get a better idea of pet owners’ changing relationships with and concerns about their pets, as well as to better understand their expectations from pet brands and services.

Throughout the pandemic and subsequent waves of lockdowns, pets played a vital role in people’s mental and emotional wellbeing. But as the new normal sets in and people return to the office, expenses are piling up as brands rush to fulfill the needs of these new pet parents.

As financial struggles lead many to forgo traditional life markers, pets are becoming more deeply embedded in the family unit. And pet parents are expecting a deeper level of care for their furry friends as a result. Tapping this is The Vets, a tech-enabled platform for at-home pet care.

For a new generation of pet owners, spurred on by the pandemic, the emotional health of their animals is more important than ever before. Petpuls’ AI-powered dog collar promises to deepen the pet-owner relationship and provide emotional transparency by giving dogs a voice.