Post-pandemic, people have started to pay closer attention to their bodies, not just for the physical benefits, but for their mental wellbeing too. However, with this increased attention comes damaging viral trends with a mind of their own. How can beauty brands nail whole body care?

From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.

As notions of health and wellness diversify, people are looking to brands for inspiration around non-aggressive rituals of self-care. Tapping into this, Swarowski has launched a campaign that emphasises the importance of taking time off for oneself and indulging in whatever you feel like doing.

The concept of wellness has gained renewed importance in the wake of COVID-19, yet maintaining one’s physical and mental wellbeing is proving harder for some people than others. How can self-care practices be made more accessible and compassionate to those who need it the most?