Signal13 Feb 2023
Mielle hair care bundles target 'Harlem' fans

Black haircare brand Mielle has partnered with Amazon to promote the show Harlem by creating product bundles inspired by each of the four protagonists. After P&G's recent acquisition of Mielle, this partnership is designed to further increase the reach and influence of the brand.

Mielle hair care bundles target 'Harlem' fans