Canadian chain Pizza Pizza has launched a campaign offering 'fixed rate' pizza, promising no price increases for up to a year. As people face rising costs across everyday life, the initiative shows how brands may alleviate financial stress and help customers maintain some small luxuries.

Gen Zers are taking to social media to learn about finance – covering a full suite of topics from budgeting hacks to how to identify the next meme stock. The problem is, it’s hard to discern in the world of finance edutainment which influencers can be trusted, and who should be avoided.

Rather than lofty ideas of becoming influencers or social media stars, US Gen Zers are searching for stability in well-established businesses after being spooked by an avalanche of mass layoffs. Though Gen Zers tend to spurn traditionalism, the impending recession is challenging these attitudes.

Scout is looking to make investing more fun, less intimidating, and educational for a younger audience through an easy-to-use app. As more Gen Zers and young people step into financial independence, how are fintech platforms helping them find their footing in the market?