Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

US-based ridesharing service, Revel, has just launched in New York with plans to expand into other markets and territories soon. As consumers look for planet-positive and cost-effective ways to get around, can ridesharing meet the consumer demand for eco-conscious and user-friendly ways to travel?

Uber is giving business accounts access to information about the carbon emissions generated by employees traveling for business. This move comes as mounting pressure from both employees and consumers is forcing businesses to provide more transparency around their environmental impact.

Zalando’s do.MORE brand strategy is aligned with the Paris Climate Agreement and is encouraging a shift in the industry by offering tangible, science-based targets that promote sustainability and global citizenship. How is the brand demonstrating authenticity amid widespread greenwashing?

Uber is upping its sustainability cred by expanding its Uber Green program – which puts more electric and hybrid rideshares on the road – across the US. While many people crave sustainable choices, they’re hesitant to pay more for the pleasure, so Uber’s $1 surcharge may put them off.