Cove is a company attempting to combat plastic pollution with biodegradable water bottles made entirely from food waste. A first of its kind, the brand aims to appease eco-conscious consumers who are wary of greenwashing with evidence-backed and easily accessible solutions.

Bottled water is a huge contributor to plastic waste but it still proves irresistible to many consumers, thanks to its convenience and perceived purity. Hydration brand Waterdrop has created a smart cap that purifies water on the go in a reusable bottle, combining purity and sustainability.

Germans are increasingly looking for healthy alternatives to traditional beverages–in the form of non-alcoholic beverages or nutritious drinkable meals. Air Up’s unique approach to hydration promises both sustainability and health benefits to a new wave of conscious consumers.

As Americans’ dependence on bottled water continues, more people are questioning the conditions that fuel sales and the environmental implications of so much single-use plastic. If water flows at the turn of a handle in most homes in the US, why is bottled H2O so widely consumed?