A survey has found that the majority of people in India are shopping for thoughtful, sustainable gifts instead of luxury items. This approach to the festive season and gift-giving, more generally, ties into global trends around being less materialistic as people act upon new priorities.

Estée Lauder is solidifying its place as an ally in the Indian beauty market by partnering with Nykaa, the country’s biggest beauty and wellness e-commerce platform. But rather than promote its own products, the brand is launching an incubator to nurture and support homegrown beauty.

Launched in 2021, Jendaya is opening up conversations about the underserved luxury market in Africa. Through its e-commerce platform, it’s making international labels more accessible to shoppers on the continent while shedding a much-needed spotlight on home-grown brands.

Since he was elected as Indian PM, Narendra Modi has championed a home-grown economy that relies on domestic manufacturing and brands. But are citizens interested in buying local? How do personal aspirations, quality concerns, and budgets impact Indians’ shopping habits?