Qatar is not the first controversial host nation of the World Cup, but this year’s competition has seen football fandom come to light with renewed intensity. As fans in the UK prepare for a winter tournament, how will the cost of living crisis and Christmas shape their response?

Puma has released a short film entitled Find your Fearless as the brand gears up for the men’s World Cup in Qatar. Puma has taken a similar approach to other brands aiming to capture the excitement of the sport’s biggest stage while avoiding the controversy surrounding Qatar’s human rights record.

As awareness of brand virtue-signalling grows, people in the LGBTQ+ community are demanding genuine allyship beyond the co-opting of the rainbow flag on logos and packaging. These sentiments provide a significant opportunity for brands to forge stronger connections with consumers.

Despite the numerous efforts to tackle inequalities and biases against women, we are a long way from gender equity in workplaces. Canvas8 spoke to Charlotte Moser and Professor Nyla Branscombe to understand the power of gender allyship in fostering equality within professional environments.