The 2022 Generational Snapshot of Gen Alpha explores the impact financial anxiety is having on children's development, how digital-first socialising is generating new challenges around child protection, and what the pandemic has done to shape children's attitudes and behaviours.

Fashion app Lyst released its quarterly rankings, finding that half of the most popular products were luxury flat-soled shoes. High heels and other sartorial staples are being pushed aside, highlighting the growing desire for the convergence of comfort, indulgence, and luxury.

Challenging old stereotypes, Barbie has found a new look and purpose as a vlogger. The iconic doll now has a YouTube channel to discuss difficult topics and be a positive role model. How is Barbie using a new platform to appeal to parents and children, while empowering Gen Alphas in the process?

From social isolation to being stuck inside to cancelled 2020 Christmas plans, the pandemic has taken its toll on kids. So although the pandemic and supply issues have driven the prices up on most goods, parents are still keen to treat their children by splashing out on toys where they can.