Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

In order to reduce its environmental impact, Nestlé is launching a Nespresso pod that makes it easier to compost from home. These pods make sustainable habits at home more accessible as people seek solutions that fit into their everyday lives amid the cost of living crisis.

Mercedes has found itself at the center of a greenwashing controversy after a Mexican ad campaign for its electric car range was lampooned by sustainability review platform WhereFrom. Cynicism is often the default when brands tout their eco-credentials, and any claims are likely to be challenged.

In the face of climate change and eco-anxiety, people are becoming more conscious of where and how they shop. As sustainable shopping behaviours become embedded in culture and as people seek guidance and support from brands, Selfridges Project Earth is helping to build a more planet-positive future.

As American consumers become increasingly aware of greenwashing and global supply chains, a new skepticism is growing around what sustainability means. Today, new EPR regulations are challenging businesses to be more transparent about their impact, while individuals are holding brands to account.