When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

As the holiday party season arrives, people are looking for novel and exciting booze experiences. In response, Glenmorangie's ad, ‘It’s Kind of Delicious and Wonderful,’ showcases its whiskey with a theatrical lens, showing how its drink can elevate a range of social moments.

With people looking for elevated brick-and-mortar store experiences, many are choosing to shop with brands that inject fun into IRL retail. Westfield is turning its shopping centres into entertainment destinations, attracting shoppers looking for fulfilling and interactive retail experiences.

Shoppers are looking to their favourite brands to provide immersive, in-person experiences post-pandemic. But how do companies reset their retail strategy without damaging brand identity? Gucci Circolo Shoreditch delivers an experiential retail space offering a fresh insight into house codes.

Selfridges is undertaking renovations, with plans to house a luxury hotel in its flagship store on London's Oxford Street. As the business aims to connect with customers, it’s offering greater access and a luxe experience for those who want more excitement and engagement from brands.