Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Tesco is tackling food waste and production costs by launching an online marketplace for surplus stock. As eco-conscious consumers demand sustainability across supply chains, there is an opportunity for brands to look inwards and take steps to enhance honesty and transparency.

It’s well-established that coffee culture varies from country to country, but prominent contrasts are also emerging between different generations. What do Gen Zers crave from their cup of joe? And how can coffee brands create innovative products that cater to their expectations?

Sustainability has fast become a buzzword in the world of food, whether it’s interpreted as clean eating, plant-based proteins, or locally-sourced produce. But as Americans look to balance both comfort and purpose in their meal choices, what can brands do to secure a piece of the pie?

Vital Farms has taken the farm-to-table concept to the next level by letting people view footage of the farms where the brand's eggs are laid. With eco-minded shoppers keen to know the provenance of their food, brands that offer transparent info will likely be rewarded with customers’ trust.