As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As the appetite for auditory entertainment continues to grow, sex toy brand Vibes Only is taking a multi-sensory approach to sexual wellness with audio erotica. The move speaks to how an interest in alternative sensory stimulation is creating a new frontier for entertainment and pleasure.

Kink, BDSM, and fetishism are being increasingly embraced in Africa, with more and more heterosexual, queer, and bisexual men and women making their explicit desires known. What does a ‘kink’ analysis of Black, queer women, and gender-diverse people teach us about sexualities, agency, and life?

Sexual pleasures of all forms, from kink to polyamory, are becoming mainstream. But despite this openness, sexual health for many women remains a thorny issue, with ads about breast cancer and menstruation still being banned. How are brands navigating these complexities around sex?

Vodka Cruiser has partnered with a sex expert and Australian pop duo, The Veronicas, to address the sexual pleasure gap among Australians. As Gen Yers and Zers grow into themselves, grow up, and change typically taboo conversations, how can brands support them in a meaningful way?