Signal5 Dec 2022
Converse’s 'micro variety show' courts Chinese netizens

Riding the rise of ‘micro variety shows’ in China, Converse has launched its own project – Create Next – gathering 12 young musicians to showcase their talents. As a condensed-down reality show hosted exclusively on social media, the move appeals to Gen Z's desires for bite-sized entertainment.

Converse’s 'micro variety show' courts Chinese netizens