As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In the post-pandemic ‘new normal’, many Americans are facing significant financial pressures, fueling the demand for actionable budgeting guidance. How are personal finance communities on social media meeting this need? And why are old-school tricks winning over tech-savvy savers?

Q.AI is a digital investment app offering wealth management service solutions to help its users control risk and maximize returns. As young investors look for safer options across the board, how are fintech platforms reshaping their services to make investing more accessible and transparent?

Uprise offers Gen Zers a digital family office to help optimise their finances, combing AI with human advisors to hone personalization and build trust. In spite of a wave of new fintech solutions available to Gen Zers, financial literacy is still low and this cohort wants help managing their money.

Research suggests that sustainable investment opportunities are increasingly necessary to secure long-term profitability. However, barriers such as education are preventing people from investing, leading to opportunities to help educate people to make investments towards a sustainable future.