Chinese fast-fashion giant Shein has announced the launch of a resale platform, allowing US shoppers to buy and sell used Shein merchandise through its app. Shein is looking to capitalize on the growth of the resale market and improve its reputation as a polluter as people tire of fast fashion.

Fast fashion behemoth SHEIN is as successful as it is controversial. By adding thousands of new items to its site daily it has grown in popularity with trend-influenced Gen Zers. As people juggle their financial constraints and a desire for newness, will price win against conscious consumption?

Charity shops are having a renaissance with sustainably-minded and fast fashion-fatigued young consumers seeking an alternative shopping experience. So, what’s fuelling the charity shop boom? And what can retail brands learn from this decades-old practice of prosocial consumerism?

Young people can find themselves conflicted between the abundance of styles afforded by fast fashion and its negative impacts on the environment. But with the rise of second-hand fashion and eco-conscious lines, an overwhelming amount of young people are feeling the itch to ‘ditch fast fashion’.