Americans are tired of swipe culture. Instead, they want to slow down the hunt for matches, and build trust in dating apps as safe spaces. After tracking this in the Home and Relationships Sector Snapshot, Canvas8 spoke to eight Americans to find out what they want from online dating.

A rise in dating app subscriptions suggests that the cost of living crisis is no major barrier for those looking to find love. However, many Americans are choosing to spend less on dates with their matches, reinforcing the idea that singletons are seeking authentic connections above all.

Dating is taking a hit as a result of the cost of living crisis, as fewer Americans have disposable income to pursue new relationships as a result of stagnant wages and rising prices. Young people are choosing between their wallets and their hearts, portending long-term social consequences.

Amid a supply chain crisis and geopolitical instability, the start of 2022 has seen many Americans experience a sudden rise in everyday costs. What tactics are they employing to cope with this increase, and how can brands both manage their bottom lines and better serve their customers?