Department store chain John Lewis has released its Christmas advert a week early, in reaction to people browsing holiday items on its website. Holiday preparation is indeed taking off early in 2021, with customers willing to spend more, while aiming to avoid stock and delivery issues.

The cost of living crisis is putting more pressure on Britons' budgets ahead of the festive season. Very’s October Christmas spot reflects the behaviour of many people who are getting their shopping done early to manage expenses, but it also keeps a focus on the period's merry moments.

With the cost of living soaring, millions of Britons have been forced into food poverty. In response, the Community Shop Group is providing access to discounted products for those who need them, as well as community hubs and kitchens – redefining social responsibility through grassroots initiatives.

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?