Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

TikTok is introducing a series of measures that are designed to protect the safety and privacy of its younger users on the app. The company's updated regulations come off the back of political pressure and widespread concern for children’s safety online.

Instagram will trial the use of facial recognition software to help prevent younger users from accessing dangerous content. As the protection of users online becomes a top priority, social media firms are expected to clearly demonstrate their plans to make online spaces safe and inclusive.

Pandemic lockdowns led to an unprecedented surge in children’s usage of digital devices. Yet while tech helped alleviate some of the pressure placed on parents at the peak of the crisis, the mass digitisation of everyday life has raised questions around just how safe kids are online.

Live-streamed shopping has experienced huge success in China among young consumers, prompting brands around the world to pay attention. But why exactly is this mode of browsing and buying so appealing? And how can businesses use this medium for more than just marketing products?