Signal12 Oct 2022
Kayo Sports lures Aussie cricket fans with FOMO

Streaming may be eating into conventional TV and film, but fans of live sports still want the thrill of watching the action as it unfolds. Ahead of the cricket season, Kayo Sports has alluded to this behaviour in a playful advert imagining how life might unravel if you miss ‘the match’.

Kayo Sports lures Aussie cricket fans with FOMO