Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

The Sustained Choice app is designed to give people the information they need to make more planet-friendly choices while shopping for food. As people become increasingly conscious of the impact of their consumption, some are looking for proactive support during decision-making moments in-store.

A survey of US parents has found that the majority want their children to be eating more plant proteins, but many find it difficult to prepare nutritious and tasty meals. Brands that can boost knowledge and provide mealtime inspiration can support parents in their nutritional goals.

As the largest producer of pea protein in North America, PURIS serves a market that’s thriving as more people adopt vegan, vegetarian, and flexitarian diets. Its meat-free products boast nutritional benefits and genuine eco-credentials to help elevate plant-based dining for conscious consumers.

What’s fuelling the rise of home brew culture? How are brands encouraging sustainable eating habits? And will robots become a mainstay of the dining experience? In this part of Expert Outlook 2022, we speak to three experts about how tech and ethics are shaping the eating and drinking sector.