Bratwursts and kebabs may be par for the course in Germany, but no other country in Europe has seen such a sharp rise in vegans over the last ten years. As plant-based offerings continue to skyrocket and consumers seek sustainable food options, what can brands do to cater for this vegan culture?

With a countrywide surge in food prices, Germans are seeking out cost-effective access to fresh produce that has seen pre-planted vegetable gardens rise in popularity. Tackling disrupted food supply chains hands-on, they’re finding value in self-sufficiency which reduces their grocery costs.

With health a high priority as a result of COVID-19, food has become even more central to the way people think about wellbeing, causing many to shake up their diets. Yet this is not the sole reason behind Germany’s shift towards veganism. What’s fuelling the nation’s appetite for plant-based foods?

In the wake of COVID-19, vegan and veggie alternatives are becoming increasingly popular as people cast a more critical eye on food sources. Disruptor Planty of Meat is ready to jump into mainstream diets with plant-based, eco-friendly ‘meat’ products that are produced in Germany.