As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

NBC’s streaming platform Peacock entered a congested market when it launched in 2020. Instead of attempting to compete on the same ground as its more established rivals, it’s targeting an older demographic and offering tiered pricing alongside comprehensive live programming.

While ‘all you can eat’ digital subscriptions have become the norm, they can often lead to higher prices. Hoping to appeal to lower-income users and households, streaming giants such as YouTube and Spotify are rolling out lower-price subscription offers.

Netflix’s stock valuation has sunk after it failed to reach Wall Street analysts’ predicted new subscriber rates by almost half. As people are inundated with streaming possibilities and Netflix competitors, subscription fatigue is starting to draw its net around Netflix as new sign-ups dry up.

HBO, Disney Plus, Apple+, and now Peacock – there are now around 300 streaming services in the US. But despite an initial wave of interest during the pandemic, consumer behavior has shifted, with many people reassessing which services are worth their buck. What does this mean for big providers?