In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

It’s well-established that COVID-19 has had an uneven impact on the American public, with communities of color experiencing worse physical health outcomes. But how has the pandemic affected the mental health of Latinx Americans? And what’s preventing them from seeking treatment?

While COVID-19 caused the overall rate of mental illness in the US to skyrocket, systemic factors mean that racial minorities have been especially hard-hit. So, how can healthcare providers and brands address the impact of racism on mental health in their marketing and outreach efforts?

The Confess Project is seeking to deliver accessible mental health support to Black men in the US via a traditional male refuge: barbershops. The initiative shows how culturally tailored solutions can help combat lingering stigmas around counseling so people can get the help they need.

Whether due to the cultural trope of the ‘strong black woman’ or the pervading stigma to seek help, many African American women fail to get the mental health support they need. Therapy for Black Girls is aiming to tear down these barriers by connecting black women with empathetic professionals.