In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Harris Reed, fashion’s gender-fluid breakout star whose celebrity-worn designs have earned him a cult following, is shaping the future of fashion with disruptive offerings catering to the LGBTQIA+ community. How are designers like Reed driving inclusivity and challenging industry standards?

NYX Professional Makeup’s PROUDLY PRO-YOU campaign is an extension of its staunch commitment to diverse representation and inclusivity within the world of beauty. How are the brand’s direct and practical actions reflective of new consumer expectations around allyship and authenticity?

Candle brand Boy Smells is partnering with iconic artist Grace Jones to release a candle inspired by her heritage and legacy of gender fluidity. With more people beginning to explore and bend binary gender boundaries, scent creators are slowly catching up with non-gendered fragrances.

With his stratospheric rise to becoming a supermodel, dancer, and actor, Alton Mason is challenging global perceptions of what a male model can look like and achieve. As he evolves from new kid on the block to fashion icon, what does his success mean for the future of the industry?