Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Nike has released a pair of ‘hands-free’ sneakers that combine accessible functionality with style. The GO FlyeEase kicks are designed to be put on without any laces or straps, catering to the needs of people with disabilities and reduced mobility without skimping on the sneakerhead cool factor.

For people with disabilities, finding home furnishings that meet their physical needs and still look stylish can be difficult. In an attempt to make this easier, Pottery Barn's Accessible Home Collection provides products that offer comfort and safety without comprising on design.

With the launch of Tommy Adaptive, Tommy Hilfiger has joined those clothing companies designing products for people with disabilities. The line can adjust to disabled customers’ measurements and needs, opening up new possibilities with regards to business and professional style.

The pandemic has exposed how the visually-impaired community is being failed by poor web and app design. This report examines the implications of the growing ‘senior surfer’ cohort and opportunities for brands to increase revenue and build a stronger society through user-centric design.