Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Aiming to drive up youth political engagement, The Body Shop is scaling up its activism by encouraging them to vote in the American mid-term elections. As Gen Zers get more hands-on in promoting social change and calling out woke-washing, showing unapologetic allyship may be a way ahead for brands.

Young Americans have long voted with their spending power, but as the status quo for Gen Zers and Yers continues to feel underwhelming, there’s been a rise in left-wing media platforms that advocate for alternative visions for the future. So, what can news providers learn from this shift?

From NGOs working to drive voter turnout to tech influencers reviewing the latest gadgets, Latinx Americans are engaging civically like never before, actively changing the consumer and political landscape. How can brands tap into this comprehensive network of young activists?

People are becoming increasingly aware of what brands are doing behind the scenes. But what would cause shoppers to stop supporting them? Canvas8 surveyed 4,982 Americans and spoke to eight people to find out what they would do if a brand did something that didn't align with their values.