Winning a grand slam without losing a set is a rare feat in tennis. Winning one as an 18-year-old is even less common. The talents of Emma Raducanu broke many records but her skill in connecting to a diverse and socially conscious audience is what really marks her out above the rest.

Gatorade has teamed up with Beyoncé to acknowledge Serena Williams’ legacy, debuting the Love Means Everything campaign. Depicting women across backgrounds embracing their power, this ad celebrates the erosion of gendered expectations, utilizing Beyoncé’s star power to go beyond brand purpose.

Adidas’ ‘Impossible Is Nothing’ campaign aims to inspire and capture the loyalty of women by sharing inspiring stories and driving gender inclusivity. How can brands provide practical solutions to real-world challenges and address the barriers that women face in accessing sports?

A subscription-based platform catering to those interested in women’s sport, Glorious is exploring all aspects of female athleticism, with a high production value and content that spans niche and popular interests. It’s tapping into a seldom-served part of the market: lovers of women’s sport.