Snoop Dogg has released the world’s first metaverse music video for the song 'House I Built’. Its lyrics repeatedly refer to the Web3 ecosystem and to Snoop’s emphasis on authentic self-expression and set an example for how brands might help people articulate their identities in the metaverse.

Technological advances are continuously reshaping how people interact, engage, and communicate with one another in the digital world. But how will people navigate social situations in the metaverse? Canvas8 spoke to Dr. Guo Freeman about how people form relationships in social VR.

As various metaverses get built, toxic behaviour in these spaces is rising. With policing needed, EA has found success in personal, community-driven approaches in Apex Legends. While creating order in new frontiers is a priority, there are creative opportunities to make metaverse experiences safer.

The dominance of pseudonymous platforms – from Discord to TikTok, Twitch to Reddit – has freed up how Gen Zers express themselves online, moving away from personalisation and towards a sense of plurality. What can brands do to brush up on their ‘identity fluency’ for this ever-evolving generation?