Between a pandemic, social unrest, and political uncertainty, stress is abundant in everyday life. Yet while some people are escaping the reality of 2020 with light-hearted entertainment, others are indulging in fear-inducing films and TV. Why is horror proving so popular among critics and viewers?

While people are streaming content more than ever, they want brands to provide bundling services that create a more convenient viewing experience and focus on relevant content, pointing to opportunities for seamless streaming subscription offerings that bundle according to needs and interests.

HBO, Disney Plus, Apple+, and now Peacock – there are now around 300 streaming services in the US. But despite an initial wave of interest during the pandemic, consumer behavior has shifted, with many people reassessing which services are worth their buck. What does this mean for big providers?

From perfumes to furniture, there’s a subscription platform for everything – but why do some people keep paying for services they never use? Canvas8 spoke to Jennifer Savary, an assistant professor of marketing at the University of Arizona, to find out why cancelling a subscription is so hard.