The ballooning wellness market has fueled the rise of vapes that contain supplements instead of nicotine. But doubts surrounding their effectiveness highlight the importance of proven safety and health benefits for wellbeing-adjacent brands looking to earn people's trust.

The no- and low-alcohol segment has seen steady growth thanks to a rise in mindful, health-conscious consumption, and while it’s lagged behind the more successful beer and spirits categories, demand for no-and-low wine is on the rise. But what do drinkers expect from a less intoxicating tipple?

In an effort to boost wellness within the workplace, American soap company Dr. Bonner’s has integrated ketamine-assisted therapies within its employee package. As people increasingly seek out alternative mental health treatment, what does the brand’s approach tell us about employee care?

While Gen Yer wellness has been defined by pastel pink colorways and Goop-driven experiments, a new generation of creators is platforming self-care in a whole new way. Enter Sea Moss Girlies, the podcast, meme creator, and community of Gen Zers coming for a trillion-dollar industry.