As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Support for women's rugby is growing, however a uniform blunder left Harlequins Women playing in ill-fitting men’s kit during a match in late December 2021. Despite diversity efforts becoming more common, this incident shows how the spectre of the patriarchy persists in women’s sport.

The impacts of social inequality became abundantly clear in 2020 amid the pandemic and BLM protests – but this issue doesn’t just affect the physical world. Canvas8 spoke to Dr. Francesca Sobande about how social inequalities manifest online and how brands can foster inclusive digital spaces.

A survey has found that Australians are willing to take a pay cut in order to work somewhere that aligns with their personal values. As workplace priorities shift, there is an opportunity for companies to provide working experiences that foreground emerging employee values.

Despite the numerous efforts to tackle inequalities and biases against women, we are a long way from gender equity in workplaces. Canvas8 spoke to Charlotte Moser and Professor Nyla Branscombe to understand the power of gender allyship in fostering equality within professional environments.