As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

How are Gen Yers recalibrating their concepts of family? Why are they rejecting ‘hustle culture’ and gig working? What are they doing to advance the circular economy? And why is this generation so severely hampered by growing wealth inequalities?

What do younger generations consider to be aspirational? Amid rising environmental concerns and an acute awareness of how purchasing choices reflect one’s personal brand, there’s a new landscape for coolness that has nothing to do with novelty. Now, Gen Yers and Zers are asking: ‘will it last?’

As the cost of living crisis adds pressure to families' finances across the UK, people are looking to cut back on expenses and only spend on essential items. But these altered spending habits threaten sustainable shopping and eco-friendly behaviours as people opt for the cheapest options.

Propelled by the wellness boom of the last few years, the UK hair industry is changing to keep in step with ethical demands. But what does ‘ethical’ look like in this evolving sector? And how is the commercial landscape meeting the needs of the conscious hair care customer?