Despite predictions of a post-COVID-19 summer of hedonism and debauchery, research reveals that the pandemic has motivated singles to look for partners rather than casual sex. Many are craving intimacy and reliability, creating room for brands to cater to this mindset.

When it comes to dating, what we want and how we want it is changing – post-pandemic, people want tangible relationships. After Tinder had its most swipes in history on the first Sunday after the onset of COVID-19, many have grown tired of swiping and are seeking more from the dating landscape.

Dating apps aren’t the only way for people to meet online. Couples are finding each other all over the internet – via Discord servers, video games, review sites, and even customer service portals. What do these unconventional digital meet-cutes reveal about the state of digital romance?

In the US, Gen Zers are the loneliest generation. While always-on digital communities are frequently blamed, pandemic lockdowns and turbulent world events have also taken their toll. What can brands do to help people foster deeper connections and more enriching relationships?