Tulu is making the sharing economy hyper-local with a library of household tools available to users 24/7 – and they don't even have to leave their apartment lobby to 'rent' one. With people wanting to shop more locally to align with their community values, seamlessness and easy access are key.

While people may be used to the idea of renting a place to live, renting furniture – from cameras to coffee machines to couches – is less commonplace. Circular economy marketplace Fat Llama connects people who have things they want to rent out to those who would like to borrow them.

Decathlon has announced a kit rental service, tapping into the growing popularity of adventure sports and encouraging participation through affordable pricing. While many Britons are seeking escape and adventure post-pandemic, cost remains a barrier for many, so rental could be an answer.

With climate change a pressing threat, Britons are becoming more sensitive to their homes’ sustainable credentials. Shifted priorities due to the pandemic mean that some are now looking for eco-friendliness across everything from utilities to furniture design. So, how can brands tap into this?