The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Gen Zers are less trusting of higher education and college compared to other generations. With high costs, time investment, and the expectation of niche skillsets making many Gen Zers wary of undertaking traditional university degrees, brands can help equip them with alternative career skills.

A survey has found that degree apprenticeships are yielding better workplace results than other degrees in India. As people redefine what higher education means to them, brands can support this by providing learning opportunities for individuals who want to take an alternative path to employment.

Pandemic-led changes in how we work and learn have exposed gaps in the UK’s education system, challenging employers and schools to consider how best to teach students and prepare them for the future. So, how can brands and businesses harness tech and partnerships to support young people?

Successful vaccine rollouts may signal a return to offices in 2021, but given the pandemic’s drastic impact on people’s values and attitudes, what will they expect from employers going forwards? Canvas8 spoke to Dr. Naeema Pasha of the Henley Business School about the future of work.