As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

The increasing entanglement of people’s physical and digital worlds has created a need to curb harassment in online spaces. With research revealing that men and young people are more likely to tolerate online harassment, there’s a call for platforms to nudge users towards more appropriate behaviour.

A new campaign by the Mayor of London calls specifically on male bystanders to tackle misogynistic behaviour and violent incidents. With sexual harassment against women an ongoing problem, shifting the narrative from victim-blaming to active solutions can help challenge sexist biases in society.

Audience favourite I May Destroy You has been lauded for its unflinching approach to some of society’s most complex issues. Navigating equity, diversity, and sexual assault, the show’s success demonstrates that people are looking for thoughtful, compelling, true-to-life narratives.

The impacts of social inequality became abundantly clear in 2020 amid the pandemic and BLM protests – but this issue doesn’t just affect the physical world. Canvas8 spoke to Dr. Francesca Sobande about how social inequalities manifest online and how brands can foster inclusive digital spaces.