Looking to make its platform a safer and more inclusive space, Bumble has launched an educational campaign designed to tackle the fetishisation of people. With racial fetishisation prevalent on dating apps, Bumble is looking to stamp it out with its campaign.

Americans are tired of swipe culture. Instead, they want to slow down the hunt for matches, and build trust in dating apps as safe spaces. After tracking this in the Home and Relationships Sector Snapshot, Canvas8 spoke to eight Americans to find out what they want from online dating.

Since the death of George Floyd and BLM protests in 2020, the representation of diversity in ad campaigns has soared. But Black, Asian, and minority ethnic groups still find that diversity in media entrenches rather than dismantles stereotypes. In 2022, how can brands get diversity right?

As the LGBTQ+ community demands more nuanced forms of on-screen representation, the media landscape is evolving to allow for diverse content that better represents modern audiences. Through its relatable and lighthearted format, Heartstopper is reframing the queer teen experience for many Gen Zers.