In the US, Gen Zers are the loneliest generation. While always-on digital communities are frequently blamed, pandemic lockdowns and turbulent world events have also taken their toll. What can brands do to help people foster deeper connections and more enriching relationships?

Eating together is a central facet of human social behavior, but the pandemic has kept many Americans apart at mealtimes. With eating spaces at home being repurposed as offices and classrooms, is this the end of the dining room? Or will people start to entertain again as the world opens up?

Research suggests that there could be a global loneliness epidemic by 2030, with rapid urbanisation being a key factor. However, it has been found that natural features can combat loneliness in urban settings, suggesting an opportunity to carve out green spaces for the benefit of mental health.

Whether due to divorce, bereavement, or family relocation, loneliness is an everyday issue for many American Boomers. But as members of this aging cohort sharpen their tech skills, they’re being exposed to apps and devices that help them establish new connections both online and IRL.