Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

With large gatherings still banned, couples are opting for smaller celebrations for their special day. And as many choose to mark the occasion without any guests at all, brands can cater to this shifting attitude to create a premium service centered around the couple, rather than the guests.

A weekend trip to a European city may seem like one of the best ways to send a friend off into married life, but many Gen Yers in the UK are losing their taste for this kind of pre-wedding party. How are financial worries, eco-consciousness, and gender inclusivity shaking up the traditional hen do?

With the first virtual reality metaverse wedding taking place in India, people learnt to adapt their rituals, ceremonies, and family traditions during the pandemic. But which trends will stick in India’s lucrative wedding market as couples looking to tie the knot face a ‘new normal’?

The annual number of US weddings is almost back at pre-pandemic levels and is set to reach a historic peak in 2022, as couples return to the altar. For some couples, the wait has inspired them to spend more, but for others, increased costs and financial strain have made for tighter budgets.