With dreams of space tourism edging closer to reality, most Americans still wouldn't opt for a trip to the moon. As tech executives push expectations about luxury travel into the final frontier, there’s still a long way to go before people’s perceptions catch up with the tech world’s ambitions.

Ticketed space travel is getting closer with Space Perspective’s $125,000 luxury balloon ride into the stratosphere. With Earth feeling the effects of both a pandemic and climate emergency, the option of leaving the planet is providing some optimism, but only for those who can afford it.

Love him or loathe him? Elon Musk inspires polarized reactions. But as his bitcoin antics cause waves and Starlink orbits our skies, what’s the secret behind Musk’s influence and reach? The pandemic has changed expectations of leadership and made room for the power of optimism.

Tesla didn’t set out just to challenge the automotive sector – it wants to change it. It ranks in the top five brands among motor enthusiasts, and celebrity fans of Tesla include Jay-Z, Ben Affleck and Jay Leno. But how has an electric car company become a cool cult brand?