In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

As local-first mindsets stick after the pandemic, people are choosing smaller neighborhood eateries rather than chain restaurants. Led by a desire to help small businesses survive, Americans are relishing the community atmosphere and quality food characteristic of mom-and-pop restaurants.

Like other cities across the world, the atmosphere of Anger’s town centre evaporated during state-wide lockdowns. Capturing the local spirit, Angersshoppping.com is a new online marketplace where the city’s retailers can participate in the new cutting-edge era of retail.

During pandemic lockdowns, many Britons got into the habit of buying groceries locally and/or online, with ethics, provenance, and convenience becoming central factors in their decision-making. As the UK emerges from the crisis, how can brands in the sector adapt to these new priorities?

A survey has found that shoppers are more likely to take notice of small businesses with funny or witty names, potentially boosting their inclination to buy from those firms. It highlights how humour can be a powerful force in engaging consumers, whether that's through big campaigns or names alone.