With VR an established part of young people’s digital lives, brands can lean on its immersive style of interaction to drive deeper engagement. 'Project (Hi)story of a Painting: The Light in the Shadow' uses VR to give people an interactive introduction to the history of art.

Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?

The trauma of pandemic life has left many people yearning for a sense of escapism – some took to gaming, others to crafting. Now, Gen Z's desire to get away is playing out in the form of ‘reality shifting’ – a TikTok trend that involves shifting consciousness from one reality to another.

AR apps often have a ‘wow factor’ that can keep users entertained for hours – but this excitement is often short-lived and doesn't lead to action. Canvas8 spoke to marketing professor Dr. Chris Hinsch to learn how a nostalgic touch can inspire people to act upon their experiences with this tech.