Signal30 Jun 2022
Edelman hires ZEO to solve Gen Z insight gaps

Edelman has hired a 'ZEO' and is setting up a Gen Z lab as it seeks to understand and better serve this cohort. By bringing young people into the company's decision-making processes, it's hoping to overcome Zers' scepticism around marketing efforts and give them more agency in the workplace.

Edelman hires ZEO to solve Gen Z insight gaps