Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

As the world goes into quarantine, people are mass-downloading video-streaming app TikTok. While Gen Zers have felt relegated to the sidelines of society’s economic decisions, young content creators are taking to TikTok to poke fun at a Boomer-run system under stress.

It wouldn’t be an exaggeration to say 2020 feels apocalyptic. Playing to the collective mood, Oreo has built a doomsday vault to protect its cookies from the end of the world, and the brand’s mockumentary is providing consumers a dose of light relief in a period of immense uncertainty.

Many people have looked to snacks and food for comfort amid the pandemic, with a real interest in nostalgic treats from childhood. McVitie’s Jaffa Cakes has reaped the benefits, launching a campaign for Jaffa Jonuts that tapped into a desire for playful, reminiscent, and tasty snacks.

Pandemic lockdowns and restrictions have had a devastating impact on the restaurant and fast food industries. However, Firehouse Subs has emerged as a success story, shifting its services to better suit a world in the midst of a pandemic without sacrificing the social values it has long upheld.