Food waste is a massive contributor to greenhouse gas emissions, something that sustainable skincare brand Circumference aims to tackle. By using discarded food in its products, it’s appealing to consumers who want to see cross-industry efforts to combat climate change.

Nigerian knitwear label BLOKE is demonstrating how independent fashion brands can be drivers of local, sustainable innovation and activism. With many people growing tired of the fashion industry’s surface-level green efforts, they’re turning to brands that let them be activists in their own right.

The pandemic highlighted the unsustainability and unethical practices of the fashion industry in India, leading many consumers to seek homegrown eco brands. Doodlage places zero-waste and upcycling at the core of its model, catering to a growing demand for secondhand clothing and one-of-a-kind style.

With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.