COVID-19 has led to an uplift in e-commerce, and customers are planning to keep much of their shopping online way beyond the pandemic’s end. Canvas8 spoke to brand expert Mark Pilkington, author of Retail Recovery, about the role bricks and mortar stores will play for consumers in the future.

Research has shown that few adults feel any loyalty towards brands, with figures further decreasing for e-commerce brands. As loyalty falls, convenience and adapting to shifting consumption patterns – such as an omnichannel approach – will be key for brands to cultivate loyalty.

As COVID-19 lockdown measures have forced more people to rely on e-commerce, delivery channels have faced fresh challenges. Canvas8 spoke to Ken Allen, the author of Radical Simplicity, to understand how the pandemic could impact online shopping both in the short term and long term.

Lancôme has launched a retail takeover in Hainan airport’s duty-free retail space. Blending physical and digital retail, the campaign taps into the rise of skincare, adapting traditional airport retail to be hygienic without compromising on experiential value for travelling shoppers.