As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

As the pandemic caused a surge in gas prices around the world, many people have become concerned about the cost of heating their homes. In the UK, Octopus Energy has emerged as a stable, trustworthy, and transparent option for those looking for a new supplier in troubling times.

In efforts to help mitigate greenhouse gasses and with the aim of becoming climate-positive by 2030, IKEA is offering households renewable energy. As people become more mindful and aware of sustainability, IKEA is helping to make clean energy more accessible to all.

A UK unicorn energy supplier that deploys tech solutions for its customers is making its move into the German market with a view to offering cheaper and greener energy. With Germans overwhelmingly in favour of a shift towards greener power, Octopus is hoping to make it cost-effective, too.

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?